April 5, 2023
Popeyes® selected McKinney as Creative Agency of Record. McKinney brings a deep knowledge of and passion for the food and beverage category, a keen understanding of the franchise landscape, and a knack for connecting culture and iconic brands while driving business goals. The first campaign from McKinney and Popeyes is set to break in late spring.
“McKinney comes to us with an incredible depth of restaurant experience and a reputation for producing creative that helps drive the business,” said Jeff Klein, chief marketing officer at Popeyes Louisiana Kitchen. “We couldn’t be more excited to welcome them to the Popeyes family as our partner handling all things creative, marketing, and advertising. We’re excited to embark on this next chapter and welcome the fresh set of eyes on our iconic brand. We believe this change will help us accelerate the next stage of growth and create a world-class experience for our guests.”