To showcase the all-new Bacon & Cheese Crazy Puffs, Little Caesars and McKinney created a breakthrough ad for Super Bowl LIX starring Emmy winner Eugene Levy that left fans saying TASTES LIKE WHOA™ long after the Big Game concluded. The 30-second spot showcases Eugene Levy in a hilarious, jaw-dropping moment of astonishment where the irresistible flavor of Crazy Puffs causes his iconic eyebrows to comically disappear. Adding to the fun, Levy’s daughter, Sarah Levy, also known for her role in the Emmy-winning series Schitt’s Creek, makes a cameo, infusing the ad with a playful family dynamic.