Popeyes Launches New Campaign Celebrating the History of New Orleans

April 26, 2023

To kick off our new partnership with, Popeyes®, we launched “We Don’t Make Sense, We Make Chicken.” The campaign – launching next month – celebrates the magic of New Orleans, starring New Orleans-based actors that capture the nostalgia of homemade, slow Southern cooking. It’s not just about great-tasting chicken, it’s about history and long time-honored traditions. Taking 12 hours to marinate fried chicken doesn’t make a lot of sense — so let’s throw logic out the window and enjoy the crunch, the Cajun spice, and the culture of the brand.

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