McKinney CEO Joe Maglio Appears on Campaign Chemistry Podcast

November 20, 2024

“We are a bellwether for the economy in many ways. If we start to be perceived like that, I think the value that we can bring gets elevated and becomes more of a CEO conversation versus just a CMO conversation, and it benefits the whole industry and the client.”

McKinney CEO Joe Maglio joined Steve Barrett on the Campaign podcast to discuss his joint roles as Cheil North America President and Barbarian CEO, McKinney’s journey to becoming a B Corp, and the agency’s launch of BrandAI, our proprietary AI tool for measuring a brand’s holistic attention.

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