Food and Beverage Trends 2024

2024 Food Trends Are Here

You can throw away your tea leaves and tarot cards because the best way to predict the future is right in front of you–on your plate. What people want in life, they also crave from their food. And 2024 has been a year of opposing forces.

McKinney’s Annual Food Trends Report, Vol. 15 examines how cultural trends are shaping food preferences, exploring the reasons why certain foods are “in” and others are “out.” Through a 15-year partnership with the Institute of Culinary Education, which has expanded to include NYU and Columbia University, McKinney has been publishing an annual report on food and beverage trends since 2009 that has informed the curriculum of those institutions as well as our work for clients.

Download the Full 2024 Food Trends Report

The 2024 macro-trend, “Vibe Whiplash,” reflects the opposing forces people are feeling on a daily basis and the cognitive dissonance they’re developing to cope with it – a whiplash more intense than ever before. From culture to politics to who just dropped an album dissing whom, the vibe is constantly shifting. The 2024 report explores how this “Vibe Whiplash” macro-trend is producing food and beverage micro-trends in Culture, Technology, Social Responsibility and Wellness.

At McKinney, we’re looking into our Food Trends crystal ball for F&B clients – and beyond! – like AB InBev, Blue Diamond Growers, Little Caesars, Kroger, Popeyes Louisiana Kitchen and more to help position their brands for the future.

Dive into the report to learn more about this year’s food trends and how your brand can use this knowledge to unleash your untapped potential.

HUNGRY FOR MORE?

McKinney’s annual Food Trends Report is available now.