Mezamashii memories: The story behind Mizuno’s Effie Award-winning campaign
On the eve of the Effie Awards Gala in New York, the Mizuno brand team members sat in a conference room at McKinney to talk down memory lane. The work they did in 2012 on the ongoing Mezamashii Run Project won five Effie Awards last night, and Mizuno was ranked by the 2013 North America Effie Effectiveness Index the most effective brand. But the day before the team recalled, with many smiles, the campaign’s initial challenges and big wins.