In a press release today, Nationwide announced the unveiling of a teaser for their first Super Bowl spot since 2007. We are proud to have worked with both our client and Mindy Kaling to create a spot that is both humorous and compelling. For a look at the teaser and all of the videos created by McKinney for Nationwide, visit Nationwide’s YouTube channel.
In the News
Yesterday morning, Head of Account Planning Walt Barron presented our work for Mizuno Running during a Warc webinar, “How to ‘Win’ with Social Media.” It's a story of a brand with a great product, a pile of challenges, and a willingness to take the unusual risks McKinney suggested. The resulting ongoing 2012 campaign, “The Mezamashii Run Project,” won a 2013 Creative Media Award, five Effie Awards and a 2014 Warc Prize for Social Strategy. It’s a story we’ve told many times. And it's a story with three pieces of advice that any marketer can put into practice in the New Year.
Our first multichannel global campaign for Sennheiser URBANITE headphones was also the brand’s first attempt to tap the millennial market. But instead of simply touting their comparatively durable and flexible construction or their impeccable better-not-louder sound, we focused on the fact that these headphones seemed to simply love ears. And then we took it further. Think Demi Moore and Patrick Swayze in “Ghost” but more ear. Need a refresher? ← link to Fast Co. story on mckinney.com (waiting on Renee).
A few times each year since 2012, the Twitter Advertising Blog features campaigns that used Twitter in unusually innovative ways, and McKinney’s work for Travelocity was honored as a #CreativeFavorite last month. In a November 19 post, Diana Bach highlighted three Travelocity campaigns that used “personal, never-been-done-before interactions to delight and assist trip planners.”
At McKinney, we are entrepreneurs at heart, and everyone is encouraged to innovate. And this holiday season, we wanted to make something that would instantly get people in the holiday spirit at the press of a button and make them feel good about giving in honor of clients, partners, family and friends.
Durham-based McKinney has been named the lead advertising agency for CarMax, the nation’s No. 1 retailer of used cars and trucks.
Based in Richmond, Va., CarMax spends about $60 million a year on advertising, according to industry trade publication AdWeek. The retailer’s ad campaign included a spot that ran during the 2014 Super Bowl.
Read more here: http://www.newsobserver.com/2014/12/01/4368371_mckinney-lands-carmax-account.html?sp=/99/104/&rh=1#storylink=cpy
AdAge published an article today by our Director of Agency Communications Janet Northen. On the tails of the [4A’s Wide Awake conference] in San Francisco, where she spoke about how your most important client is your agency, her article reiterates the benefits of agency publicity, the importance of the trades, and the payoff of robust, creative social platforms. “Why shouldn't an agency flex its creative muscle with a fun, provocative, can't-be-ignored social effort on behalf its own brand?” Indeed.