Our app-based program for Mizuno Running to benefit Back on My Feet ended this week with thousands of sore legs and a pile of sweaty clothes. Starting on May 19, Android and iPhone owners could download the Mizuno Baton app, activate it to log as many miles as they could in one week, and watch their miles turn into dollars for the nonprofit that “uses running to help those experiencing homelessness transform their own lives and achieve employment and independent living.”
In the News
In June, Samsung Home Appliance launched a compelling new campaign to communicate its leading innovation and state-of-the-art technology. Today, another spot airs: “L’oeuf.” French for “egg,” the title of the spot identifies its delicate star, which is perfectly cared for by the Ultra-High Capacity 4-Door French Door Chef Collection Refrigerator. It’s fancy.
Social Media Manager Laura Suchoski joins three others on the conference’s first panel Thursday morning, August 21, to ask, “Is Paid Media Killing Social Marketing?” It’s a question MediaPost says social practitioners everywhere are asking.
The Travelocity Roaming Gnome is helping shark-loving travelers get closer to the action and shark-averse travelers flee from it with HowFarAmIfromSharksRightNow.com during summer’s sharkiest of weeks.
The IAB announced the 2014 international IAB MIXX Awards shortlist this morning, and we’re proud to have made the list twice for our Mizuno work, “What If Everybody Ran?”
MIXX Awards finalists are announced tomorrow, August 8, and as an award entry screener this year, Group Media Director Mike Manganillo played a major role in determining who is on that list.
On Friday, August 1, Nick will discuss how curiosity and ignorance have fueled his success in a presentation titled “I Have No Idea What I'm Doing.”