Head of Account Planning Walt Barron and Senior Account Planner Kelly Mertesdorf, both VCU Brandcenter alumni, spoke to students and faculty last week how planning facilitates the chaotic process of advertising.
In the News
The Mezamashii Run Project has won another award! This time it was the only gold awarded to a North American entrant in what Warc calls “a case study competition.” Last month, 37 case studies from 14 different markets representing a global mix of agencies, specialists, PR firms and marketers were shortlisted for the Warc Prize for Social Strategy. McKinney’s gold is one of five awarded.
The Webby Awards announced the 2014 nominees today, and McKinney made the list in two categories for a website we built for local nonprofit Urban Ministries of Durham.
On the eve of the 2014 Webby Award nominee announcement, McKinney Art Director Nick Jones reflects on this year’s juror experience, what winning awards means, and the Now what? feeling that so often follows a win.
Associate Media Director Mike Manganillo spoke with Danielle Drolet of eMarketer, Inc., about the advertising opportunities available on Twitter since the online social networking and microblogging service’s November 2013 IPO. Published last week and available to those with a subscription to eMarketer, the Q&A article begins with a discussion about Twitter’s evolving role in advertising.
In our New York office are seven people focused on making real-life interactions with brands unforgettable realities. It’s called experiential marketing...
A small liberal-arts college in Pennsylvania called Dickinson College asked Durham-based Laura Suchoski to speak to a group of students, faculty members and deans about sports, social media and the empowerment of women.