AdAge published an article today by our Director of Agency Communications Janet Northen. On the tails of the [4A’s Wide Awake conference] in San Francisco, where she spoke about how your most important client is your agency, her article reiterates the benefits of agency publicity, the importance of the trades, and the payoff of robust, creative social platforms. “Why shouldn't an agency flex its creative muscle with a fun, provocative, can't-be-ignored social effort on behalf its own brand?” Indeed.
In the News
When “60 Minutes” correspondent Anderson Cooper came to McKinney’s office in Durham this summer to interview Dognition Chief Scientific Officer Brian Hare, he was so impressed by the space that he opted to shoot the footage here. That’s right, the silver fox of broadcast journalism set up his cameras in our former tobacco warehouse.
Last month, Fairchild Books released a new book by Gavin Ambrose about the creative thought process called “Design Genius: The Ways and Workings of Creative Thinkers.” One of the 69 leading artists, designers, creative agencies, animators, illustrators and typographers interviewed in it is former McKinney Art Director Nick Jones.
The 90-second spot following a day in the life of expecting parents Dax Shepard and Kristen Bell has been viewed nearly 20 million times. That’s called viral.
Tonight, Adweek will honor the recipients of their annual Brand Genius Award at a gala in New York City. Matt Jauchius, the CMO of one of our largest clients, Nationwide Insurance, was saluted as one of the “men and women behind the most creative, ambitious and successful brand building efforts,” according to an [Adweek announcement] posted in August.
Sometimes, a commercial just hits you in the right spot. You realize it's a promotional tool for a brand, that it's meant to be manipulative, and yet you can't help but like it.
Promoting insurance services has traditionally relied on earnest pitchmen or scenes of car trips gone awry. But exotic birds?