On the eve of the Effie Awards Gala in New York, the Mizuno brand team members sat in a conference room at McKinney to talk down memory lane. The work they did in 2012 on the ongoing Mezamashii Run Project won five Effie Awards last night, and Mizuno was ranked by the 2013 North America Effie Effectiveness Index the most effective brand. But the day before the team recalled, with many smiles, the campaign’s initial challenges and big wins.
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McKinney’s experiential marketing team in New York was in Jamaica earlier this month working with the Usain Bolt Foundation on a Samsung campaign called the Samsung NX300 Junior Photographer project.
Winners of the Event Marketing Summit's 2013 Ex Awards were announced May 6, and McKinney earned gold. Our folks behind our agency door in New York received a gold award for Best Press/Media Event for their U.S. launch of the Galaxy Note 10.1.
People all over the world are looking for ways to become more creative. And though ad agencies are creative hubs by nature, McKinney is always looking for ways to generate new ideas.
Fuqua School of Business students traded their MBA caps and gowns for the chance to be creative problem solvers of a Nationwide Financial/McKinney Marketing Strategy Case Study.
Two creative directors from Google, Sean Daily and Ben Jones, were at the agency last week. “The projects that you guys get most excited about are the ones that we can help amplify,” they explained. “We help agencies come up with ideas. It’s an open-source thing and we focus less on answers than we do on possibilities.”
UNC ad students did not expect the CEO of a national ad agency to tell them it’s OK to fail. But that’s exactly what McKinney Chairman and CEO Brad Brinegar told a roomful of UNC Ad Club members at their spring meeting. “Failure does not have the stigma it used to have,” he said. “Only be afraid to fail if you didn’t try hard enough or push hard enough.”