Our first multichannel global campaign for Sennheiser URBANITE headphones was also the brand’s first attempt to tap the millennial market. But instead of simply touting their comparatively durable and flexible construction or their impeccable better-not-louder sound, we focused on the fact that these headphones seemed to simply love ears. And then we took it further. Think Demi Moore and Patrick Swayze in “Ghost” but more ear. Need a refresher? ← link to Fast Co. story on mckinney.com (waiting on Renee).
In the News
A few times each year since 2012, the Twitter Advertising Blog features campaigns that used Twitter in unusually innovative ways, and McKinney’s work for Travelocity was honored as a #CreativeFavorite last month. In a November 19 post, Diana Bach highlighted three Travelocity campaigns that used “personal, never-been-done-before interactions to delight and assist trip planners.”
At McKinney, we are entrepreneurs at heart, and everyone is encouraged to innovate. And this holiday season, we wanted to make something that would instantly get people in the holiday spirit at the press of a button and make them feel good about giving in honor of clients, partners, family and friends.
Durham-based McKinney has been named the lead advertising agency for CarMax, the nation’s No. 1 retailer of used cars and trucks.
Based in Richmond, Va., CarMax spends about $60 million a year on advertising, according to industry trade publication AdWeek. The retailer’s ad campaign included a spot that ran during the 2014 Super Bowl.
Read more here: http://www.newsobserver.com/2014/12/01/4368371_mckinney-lands-carmax-account.html?sp=/99/104/&rh=1#storylink=cpy
AdAge published an article today by our Director of Agency Communications Janet Northen. On the tails of the [4A’s Wide Awake conference] in San Francisco, where she spoke about how your most important client is your agency, her article reiterates the benefits of agency publicity, the importance of the trades, and the payoff of robust, creative social platforms. “Why shouldn't an agency flex its creative muscle with a fun, provocative, can't-be-ignored social effort on behalf its own brand?” Indeed.
When “60 Minutes” correspondent Anderson Cooper came to McKinney’s office in Durham this summer to interview Dognition Chief Scientific Officer Brian Hare, he was so impressed by the space that he opted to shoot the footage here. That’s right, the silver fox of broadcast journalism set up his cameras in our former tobacco warehouse.
Last month, Fairchild Books released a new book by Gavin Ambrose about the creative thought process called “Design Genius: The Ways and Workings of Creative Thinkers.” One of the 69 leading artists, designers, creative agencies, animators, illustrators and typographers interviewed in it is former McKinney Art Director Nick Jones.