For the last few years, Liz Paradise has been working closely with our client partner Nationwide Insurance and led the team behind the 2015 spot “Invisible Mindy,” which aired during February's big game. In June, she’ll be heading to France to celebrate the creativity behind all of the best advertising as a Cannes jury member in the Direct Lion category.
In the News
Agencies with finalists for the 2015 Effie Awards, which honor the most effective marketing communications cases in the United States and Canada, were informed last week of the good news.
This year, McKinney offered those spending Valentine's Day alone a chance to warm their cold hearts with the healing power of sweet destruction. Over four days, photos of scornful lovers Instagramed or tweeted to @ShredYourEx with the hashtag #ShredYourEx were printed directly into a commercial-grade paper shredder above a digital fire for all to see at ShredYourEx.tv. All shreds were donated to Paws4ever to be used as bedding for kittens recovering from surgery.
Every year AdForum compiles a Greatest Hits list based on the most viewed creative works on their site. Our 2014 campaign for Sennheiser headphones, “Let Your Ears be Loved,” was anchored by a series of spots featuring The Urbanite — a man dressed as a headphone who loves, and we means loves, ears.
This was my first CES, and I’m not sure what I was expecting. Were there to be new technologies that blew me away at each booth and in each presentation? Would I find a groundbreaking thing that I just couldn’t live without? It turned out that instead of dramatic shifts, I saw dramatic improvements, like Samsung’s new SUHD televisions, easily a richer color than the 4K model. And I found myself wondering how much better any of the devices or appliances can get.
In a press release today, Nationwide announced the unveiling of a teaser for their first Super Bowl spot since 2007. We are proud to have worked with both our client and Mindy Kaling to create a spot that is both humorous and compelling. For a look at the teaser and all of the videos created by McKinney for Nationwide, visit Nationwide’s YouTube channel.
Yesterday morning, Head of Account Planning Walt Barron presented our work for Mizuno Running during a Warc webinar, “How to ‘Win’ with Social Media.” It's a story of a brand with a great product, a pile of challenges, and a willingness to take the unusual risks McKinney suggested. The resulting ongoing 2012 campaign, “The Mezamashii Run Project,” won a 2013 Creative Media Award, five Effie Awards and a 2014 Warc Prize for Social Strategy. It’s a story we’ve told many times. And it's a story with three pieces of advice that any marketer can put into practice in the New Year.