The 90-second spot following a day in the life of expecting parents Dax Shepard and Kristen Bell has been viewed nearly 20 million times. That’s called viral.
In the News
Tonight, Adweek will honor the recipients of their annual Brand Genius Award at a gala in New York City. Matt Jauchius, the CMO of one of our largest clients, Nationwide Insurance, was saluted as one of the “men and women behind the most creative, ambitious and successful brand building efforts,” according to an [Adweek announcement] posted in August.
Sometimes, a commercial just hits you in the right spot. You realize it's a promotional tool for a brand, that it's meant to be manipulative, and yet you can't help but like it.
Promoting insurance services has traditionally relied on earnest pitchmen or scenes of car trips gone awry. But exotic birds?
Earlier this week, reporter Sarah Murray wrote about the growing popularity of offering naming rights to encourage philanthropic gifts. You may have heard about “Falik’s Men’s Room” in Harvard Law School a couple years ago. In her Financial Times article, Murray sites that example and discusses the desire of U.S. donors, much more than their European counterparts, to be recognized publically for their donations. She concludes by using Urban Ministries of Durham’s newest campaign as an object lesson.
In an increasingly image-conscious market, Sennheiser and McKinney go for quirky humor to attract millennials.
Head of Strategic Services published an article this week about the misconception that brands and the consumers it engages exist separately from the culture at large. But they are not distinct, and marketers need to get into the “real world” of everything from technology and education to “Real Housewives of Atlanta.” Because that’s culture, and it influences how the people who live in it perceive the brands (who live in it, too).