In an increasingly image-conscious market, Sennheiser and McKinney go for quirky humor to attract millennials.
In the News
Head of Strategic Services published an article this week about the misconception that brands and the consumers it engages exist separately from the culture at large. But they are not distinct, and marketers need to get into the “real world” of everything from technology and education to “Real Housewives of Atlanta.” Because that’s culture, and it influences how the people who live in it perceive the brands (who live in it, too).
Back in March, we created the Travelocity #iWannaGo contest to give a few wanna-be travelers the chance to go anywhere they wanted. Anywhere in the world. (Not, say, the moon, though an adventurous garden ornament with an endless supply of glee may be perfect companion on that trip.)
Our app-based program for Mizuno Running to benefit Back on My Feet ended this week with thousands of sore legs and a pile of sweaty clothes. Starting on May 19, Android and iPhone owners could download the Mizuno Baton app, activate it to log as many miles as they could in one week, and watch their miles turn into dollars for the nonprofit that “uses running to help those experiencing homelessness transform their own lives and achieve employment and independent living.”
In June, Samsung Home Appliance launched a compelling new campaign to communicate its leading innovation and state-of-the-art technology. Today, another spot airs: “L’oeuf.” French for “egg,” the title of the spot identifies its delicate star, which is perfectly cared for by the Ultra-High Capacity 4-Door French Door Chef Collection Refrigerator. It’s fancy.
Social Media Manager Laura Suchoski joins three others on the conference’s first panel Thursday morning, August 21, to ask, “Is Paid Media Killing Social Marketing?” It’s a question MediaPost says social practitioners everywhere are asking.
The Travelocity Roaming Gnome is helping shark-loving travelers get closer to the action and shark-averse travelers flee from it with HowFarAmIfromSharksRightNow.com during summer’s sharkiest of weeks.