In the News

Work for Mizuno Running wins Warc Prize for Social Strategy

April 11, 2014 mckinney

The Mezamashii Run Project has won another award! This time it was the only gold awarded to a North American entrant in what Warc calls “a case study competition.” Last month, 37 case studies from 14 different markets representing a global mix of agencies, specialists, PR firms and marketers were shortlisted for the Warc Prize for Social Strategy. McKinney’s gold is one of five awarded.

Mike Manganillo tells eMarketer how timeliness and TV tie-ins affect Twitter ad buys

April 01, 2014 eMarketer

Associate Media Director Mike Manganillo spoke with Danielle Drolet of eMarketer, Inc., about the advertising opportunities available on Twitter since the online social networking and microblogging service’s November 2013 IPO. Published last week and available to those with a subscription to eMarketer, the Q&A article begins with a discussion about Twitter’s evolving role in advertising.

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