Social Media Manager Laura Suchoski joins three others on the conference’s first panel Thursday morning, August 21, to ask, “Is Paid Media Killing Social Marketing?” It’s a question MediaPost says social practitioners everywhere are asking.
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The Travelocity Roaming Gnome is helping shark-loving travelers get closer to the action and shark-averse travelers flee from it with HowFarAmIfromSharksRightNow.com during summer’s sharkiest of weeks.
The IAB announced the 2014 international IAB MIXX Awards shortlist this morning, and we’re proud to have made the list twice for our Mizuno work, “What If Everybody Ran?”
MIXX Awards finalists are announced tomorrow, August 8, and as an award entry screener this year, Group Media Director Mike Manganillo played a major role in determining who is on that list.
On Friday, August 1, Nick will discuss how curiosity and ignorance have fueled his success in a presentation titled “I Have No Idea What I'm Doing.”
On Tuesday, July 29, Chief Innovation Officer Jim Russell will present a Mizuno Running case study at the Digiday Retail Summit in Deer Valley, Utah. His presentation “Word-of-Foot Marketing: How Mizuno Moved the Shoe Trial Experience from Store to Road” will candidly cover the obstacles overcome, tactics used, lessons learned and results garnered with The Mezamashii Run Project.
Colin Dwan worked at McKinney for almost three years before his passion for making interactive entertainment drove him to start his own company called Prologue Games. “I had an idea of what I wanted to make, used some extra money to get some folks together to write a script, and saw an opportunity to pursue my dream job,” said Colin. We wished Colin well in August 2013, and then we welcomed him back.