We learned today that The Last Barfighter McKinney’s beer-dispensing arcade game for local brewer Big Boss, has made the Cannes Lions shortlist in the Outdoor/Special Build category.
In an article for UX Magazine published last week, Director of Experience Design Jordan Clayton-Hall begins by defining a “user” as someone who simply uses a thing or a system.
At the El Sol Festival in Spain late last month, Cheil’s Head of Innovation Daniele Fiandaca spoke about innovation in advertising. “I’d love to say that Bilbao was nice, but it was raining most of the time,” reports Daniele. What he is able to say is that he shared some of the innovative goings-on at McKinney with some of the conference-goers.
On the eve of the Effie Awards Gala in New York, the Mizuno brand team members sat in a conference room at McKinney to talk down memory lane. The work they did in 2012 on the ongoing Mezamashii Run Project won five Effie Awards last night, and Mizuno was ranked by the 2013 North America Effie Effectiveness Index the most effective brand. But the day before the team recalled, with many smiles, the campaign’s initial challenges and big wins.
McKinney’s experiential marketing team in New York was in Jamaica earlier this month working with the Usain Bolt Foundation on a Samsung campaign called the Samsung NX300 Junior Photographer project.
Winners of the Event Marketing Summit's 2013 Ex Awards were announced May 6, and McKinney earned gold. Our folks behind our agency door in New York received a gold award for Best Press/Media Event for their U.S. launch of the Galaxy Note 10.1.
People all over the world are looking for ways to become more creative. And though ad agencies are creative hubs by nature, McKinney is always looking for ways to generate new ideas.
