Working at the forefront of experiential marketing - McKinney

Working at the forefront of experiential marketing.

McKinney specializes in bringing brands to life through experiences that drive awareness and engagement. For over 10 years, our experiential team has developed and produced cutting-edge CES exhibits for our partners, including Samsung, the largest exhibitor at CES for many years.

Samsung Smart City

In 2019, McKinney brought Samsung’s main exhibit to life at CES. The booth highlighted flagship new technologies and products like QLED 8K, The Wall, Galaxy, 5G, Samsung Robot, Automotive, and the Bixby Experience. The entire 38,250 sq. ft. exhibit seamlessly showcased Samsung’s vision and strategy, giving visitors a glimpse of what the future holds for Samsung products and their applications in everyday life. The booth was visited by over 150,000 people, with visitors staying an average of 26.2 minutes.

Coway’s Innovative Technology


Coway, Korea’s number-one life care brand, wanted to showcase their aesthetic, demonstrate new products, and elevate the brand’s overall perception at CES in 2019. To do that, McKinney developed an interactive experience that included a purified water-sampling bar, the brand’s state-of-the-art bidet technology, and its award-winning massage chair — all arranged in a way that gave visitors the experience of walking through a smart home. The booth earned a 2019 CES Innovation Award.

Self-Driving with Hyundai Mobis


At CES in 2019, Hyundai wanted to use their Mobis booth to feature the latest in self-driving technology. McKinney created an eye-catching environment centered around a structure that would facilitate moving concept cars. The cars were integrated with a custom LED wall that streamed video content in a live presentation. During the show, Hyundai Mobis completed an impressive 40 live presentations to 8,000 people and brought in over 4,000 unique interactions per day.

McKinney Experiential Marketing Capabilities

  • Influencers
  • Festivals
  • Corporate Events
  • VIP Hospitality
  • Tradeshows
  • Press Conferences
  • Retail Structures
  • Marketing Stunts
  • Collegiate Events
  • Guerrilla Marketing
  • Product Launch Events
  • Sponsorship Activations
  • Sports Marketing
  • Interactive Displays
  • Pop-Up Stores

For over 50 years, McKinney has helped brands solve business problems through creativity.

With locations in Durham, Los Angeles, and New York, we have direct access to Main Street America while being steeped in the latest in entertainment, emerging trends, and technology. We partner with clients to uncover simple human insights and bring those to life through compelling brand stories and experiences.


Erin Christensen
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