The Journey of Color
Sherwin-Williams wanted to show people that its new premium performance paint was unlike any they’d seen before. We set out to create an entirely new visual execution and enlisted the help of production house, Psyop, to bring it to life. We injected paint into 400-gallon water-filled tanks and filmed the movement of the colors using a seamless camera, which we then stitched together in postproduction. The end result was a mesmerizing journey of color without using any visual effects or CGI.