Sherwin-Williams: The Transformative Power of Color -

Sherwin-Williams

The Transformative Power of Color

We helped the nation’s largest paint retailer stand out in an increasingly competitive category by turning the whole world into a paint palette in this integrated brand campaign. We brought Sherwin-Williams colors to life in a series of animated spots made entirely of real color chips that people can find in-store, showing that color inspiration can be found everywhere. Print that ran in popular DIY magazines as well as partnerships with lifestyle websites and Influencers expanded the reach of the campaign. 

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Case Study

Adventure :30

Kaleidoscope :30

Color Travels :30

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