The Transformative Power of Color

We helped the nation’s largest paint retailer stand out in an increasingly competitive category by turning the whole world into a paint palette in this integrated brand campaign. We brought Sherwin-Williams colors to life in a series of animated spots made entirely of real color chips that people can find in-store, showing that color inspiration can be found everywhere. Print that ran in popular DIY magazines as well as partnerships with lifestyle websites and Influencers expanded the reach of the campaign.