Feel Right at Home
Global technology leader Samsung was missing out on the home appliance market due to low brand awareness.
We positioned Samsung as the appliance brand for a new generation of shoppers. To do this, we partnered with real-life couple, Kristen Bell and Dax Shepard, in a series of spots highlighting how the brand’s innovative products help make life easier for busy, modern families. We also partnered with the Billboard Music Awards, outfitting its VIP break room on the red carpet entirely with Samsung appliances.