Making A Smart City
When Samsung wanted to show people at CES how their latest products could make their everyday lives a little simpler, we created the “Samsung Smart City,” an interactive brand experience that put technology at people’s fingertips.
Our exhibit highlighted breakthrough new technologies and products such as: QLED 8K, The Wall, Galaxy, 5G, Samsung Robot, Automotive and the Bixby Experience. and gave visitors a glimpse of what the future holds for Samsung products and their applications in everyday life. In the end, our execution of Samsung’s vision and strategy drew over 182,000 people, including 6,000 members of the press in just four days.