Little Caesars kicks off partnership with NFL with campaign featuring Matthew Stafford
Little Caesars was selected as the official NFL pizza sponsor in June 2022 for a five year partnership. To kickstart the partnership, McKinney, Little Caesar’s AOR, created a spot that tapped into NFL fandom in true Little Caesars fashion — a little over-the-top, a little crazy, and a lot funny. McKinney has leaned into Little Caesar’s “crazier than most” brand position which comes through in this work.