Dare to Be Devoted
Jared the Galleria of Jewelry was lost on millennials who saw the brand as old-fashioned.
We needed to show young buyers that Jared was still relevant by creating a new narrative that reflected the diversity of modern relationships. This meant retiring the brand’s tagline, “He went to Jared,” in favor of a more spirited and inclusive message. With this in mind, we challenged all people to “Dare to Be Devoted” to one another.