ESPN College Football: The Greatest Saturday -

ESPN College Football

The Greatest Saturday

To cap off the first season of our “Everything Matters” campaign for ESPN, which celebrated the journey to the College Football Playoff, we created “The Greatest Saturday.” The spot shows college football fans as they attempt to cast just the right spell, doing everything in their power — real or imagined — to propel their team to victory. It includes all the moments of heartbreak and anguish, of exultation and celebration that is college football.

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