Equality North Carolina
When the state of North Carolina passed a bill that discriminated against LGBTQ people in public restrooms, we thought it was pretty sh***y. So we decided to do something about it. We printed the bill on rolls of toilet paper and gave them to members of the press, local businesses, and people on the street, launching a viral protest to repeal the bill. We also created a YouTube channel called Things 2 Love About NC, which we used to highlight ramifications of the bill, from the loss of jobs and government funding to statewide boycotts by popular entertainers.