Crocs: Global Media Agency of Record -


Global Media Agency of Record

As Crocs’ global media agency, we’re tapping into cultural moments and inviting people all over the world to feel comfortable in their own shoes. From custom digital integrations that bring the brand’s “Come As You Are” mantra to life to interactive, shoppable creative units encouraging consumers to show off their own unique style with Crocs’ iconic Jibbitz. Utilizing hands on keys in platforms like Facebook, Instagram, The Trade Desk and Adobe Audience Manager, we’re constantly testing the merits of different custom-built target audiences. And with thousands of creative variants in-market at any given time, we’re ensuring that the right people are seeing the right message at the right time. Our ongoing optimizations have led to a 43% YOY increase in digital return on ad spend.

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