Gold beats cold with the new gold liner from Columbia’s Omni-Heat™ Infinity fabrics. A continuation of the Omni-Heat™ concept inspired by NASA, the gold material increases radiant body heat reflection by 40 percent, which means more warmth for the wearer.
To prove that this is the new gold standard in warmth, we put different types of regular gold in the freezing cold to see how it stacks up against the Omni-Heat Infinity jacket. The result? Gold beats cold every time.