Ad Council End Family Fire: No Extra Life

Ad Council

No Extra Life

The PSA “No Extra Life” is at the center of our work for the Ad Council’s latest “End Family Fire” campaign, which seeks to educate about the danger unsecured guns in the home create for the very people they are meant to protect. Created using Unreal Engine, it utilizes the first-person perspective common in video games to help viewers experience the fear and desperation of realizing a loved one is in a place of mental distress and has access to a gun.

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End Family Fire Case Study