The Shit Show - McKinney

The Shit Show

No doubt about it: Q4 is gonna be a sh*t show

We’re entering a Q4 that promises to drag on forever. Marketers will undoubtedly face make-or-break decisions as they try to connect with consumers who are dealing with their own unprecedented challenges.

Along with all of this, everyone’s minds weigh heavy with divisive politics, social unrest and economic upheaval. In McKinney’s latest installment of its ongoing “Consumer Sentiment in the Age of Covid” research, we explore consumer attitudes and behaviors in Q4 — or the Shit Show, as we affectionately call it.

One thing is clear: Nothing is predictable. Consumers are reeling from the ups and downs of this new uncertainty, and while brands can’t solve everything, they can help make things a little better for consumers. McKinney addresses all this and more in their Advertising Week panel, “Welcome to the Shit Show.” During the panel, the directors of strategy from McKinney’s three offices — Jasmine Dadlani, Cat Eagan, and Anita Schillhorn — are joined by McKinney’s executive director of media, Swap Patel, to discuss how brands can win in the most tumultuous fourth quarter we’ve ever seen.

To receive your copy of the latest report, Q4: Where Do We Go From Here, click here.