Maximizing small budgets so you can sleep at night
Marpac, a niche white noise sleep machine company, needed to stand out and attract broader attention as it prepared for expansion to selling mattresses and more. While most category marketing is fear-based, reinforcing sleep as a problem, we positioned sleep as something to be enjoyed. Then, we put our entire budget behind The Competitive Sleeping League Championship, an unorthodox 4-hour “sporting” event broadcast on Facebook Live.
- 2.5 million engaged views
- 5.4K shares, 7.7K comments and 9.1K Facebook reactions during event
- Shares grew to 8.2K, comments grew to 9.6K, and Facebook reactions tripled to 28K from viewers watching recap videos, highlights and replays of the CSL Championship
From fifth to first in just 20 months!
Prior to our Right At Home campaign, Samsung Home Appliances was little more than an emerging presence in category, competing against legacy brands like Maytag, GE and Whirlpool. Those brands tended to reflect a very traditional view of home life in which appliances exist to manage chores. To break from this crowd, we leveraged Samsung’s technology credentials to reach a group of affluent millennials whose chaotic home life is something to celebrate and enjoy. We used celebrity couple Kristen Bell and Dax Shepard to bring the idea to life.
- Moved from #5 to #1 in category retail outlet sales in less than two years
- Held #1 position in category for six consecutive quarters
- Two-time Effie Winner
We focus on results, not industry categories
We are repositioning Corian® from a dated white countertop brand to an innovative design material that can shape and enhance lives. Within the campaign’s first year, YOY sales grew 10%, with the client attributing 40% of the growth to these branding efforts.View Work >>
The color chip taps into the real reason people paint — to create beautiful worlds of color. Over the last nine years, the Color Chips campaign has helped Sherwin-Williams’ consistently outpace the paint store sales category.View Work >>
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