Media Case Studies - McKinney

Restoring relevance by creating brand experiences

Corian Designs: Make Your Space
We are repositioning Corian® from a dated white countertop brand to an innovative design material that can shape and enhance lives. Within the first year after campaign launch, year-over-year sales grew 10%, with the client attributing 40% of the growth to these brand efforts.

 

 

Maximizing small budgets so you can sleep at night

Marpac: The Competitive Sleep League Championship
To create awareness for Marpac’s nice white noise machine helps that people enjoy sleep, we worked with CollegeHumor and created The Competitive Sleeping League Championship, an unorthodox 4-hour “sporting” event on Facebook Live that generated 2.5 million engaged viewers.

 

 

 

Showing the world Crocs is more than a clog

Crocs: Come As You Are
Crocs are colorful and fun, but they’re also very polarizing. Often, the shoes are a magnet for hate — making it tough for people to openly express themselves. To combat this, Crocs enlisted Drew Barrymore, John Cena, Henry Lau and Yoona as part of the brand’s “Come As You Are” campaign.

 

 

 

Unleashing extraordinary results for our clients

Thank you for your time. Let me know if you would like to connect.

Regards,

Swap

Email: Swap Patel
Phone: 919-313-4213

McKinney Durham
318 Blackwell St.
Durham, NC 27701
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