Media at McKinney
When you’re looking for a new media partner, media expertise is table stakes. We know that our experience planning and buying all types of media isn’t going to win you over on its own. But as one of our client partners said to us, “You’re not like the others.” We love that.
We don’t silo our teams by media type, nor do we buy media in bulk, then dole it out to dozens of clients. We pride ourselves on being a team of creatively driven, analytically minded media folks housed within a full-service agency. We’re integrated from ideation through optimization. Working within the same walls as brand strategists, creatives, and account leaders means we understand your business needs from the get-go, embrace the simple human insight that’s at the core of your campaign, and use that knowledge to generate, deploy, and optimize media plans.
“McKinney has been a critical partner in helping us go full-board into a digital-first approach and doing so in a very quick period of time.
We literally view everyone on the McKinney side as colleagues of ours. When we’re entering into any sort of strategic discussion, a question about how we’re going to go do something, we’re reaching out to them. It’s a simple team-oriented view.”Ed Wunsch / Vice President Global Brand Development at Crocs
Crocs Case Study
McKmmatic: McKinney’s in-house trade desk
We access the same exchanges, targeting, and media impressions available via other managed service providers to execute programmatic media campaigns, but do so with 100% transparency and at a lower trading fee.
Know where every penny gets spent through McKmmatic
In-depth analysis consistently outperforms third-party DSPs
More Media $$$
Lower trading fee means more working media dollars
Faster to market changes via in-house collaboration