Fifth to First In Just 20 Months!
Prior to our Right At Home campaign, Samsung Home Appliances was little more than an emerging presence in category, competing against legacy brands like Maytag, GE and Whirlpool. Those brands tended to reflect a very traditional view of home life in which appliances exist to manage chores. To break from this crowd, we leveraged Samsung’s technology credentials to reach a group of affluent millennials whose chaotic home life is something to celebrate and enjoy. We used celebrity couple Kristen Bell and Dax Shepard, who we had previously used the couple to promote Samsung mobile products, to bring the idea to life.
- Brand moved from #5 to #1 in category retail outlet sales in less than two years
- Held # 1 position in category for 6 consecutive quarters
- Two-time Effie Winner
Marry the virtual with the physical at CES
How did Samsung demonstrate the mind-blowing capability of their Gear VR headsets? Simple. They built an amusement park. At CES, Samsung showcased their Gear VR with an unmissable attraction: an amusement park environment overlooking the swarm of activity on the convention floor. People waited in line for up to an hour to take a ride on a virtual roller coaster, the most popular group-synced experience of the four-day event. It was the smash hit of the show, and, not only that, Six Flags even jumped on the ride — they asked Samsung to create experiences for their new virtual roller coaster attraction.
- 10,000 people participated over the four-day event
- Rides ran at full capacity
- Press coverage included CNET, USA Today and Forbes
Extraordinary results through creativity
We are repositioning Corian® from a dated white countertop brand to an innovative design material that can shape and enhance lives. Within the first year after campaign launch, year-over-year sales grew 10%, with the client attributing 40% of the growth to these branding efforts.View Work >>
Tech fans love uploading videos of themselves unpacking a new devise the day it’s released. In one year alone, people posted more than six-years-worth of these “unboxing” videos. We thought the Galaxy S6 Edge deserved a higher-caliber unboxing. So we made a few — and showed Samsung’s latest smartphone “unboxed” like never before.View Work >>
The color chip taps into the real reason people paint — to create beautiful worlds of color. Over the last nine years, the Color Chips campaign has helped Sherwin-Williams’ consistently outpace the paint store sales category.View Work >>
Microsoft OS was known to take forever to boot up. Lenovo develop a technology called “Rapid Boot.” S0 we dropped a Lenovo from an airplane to show it could boot up and deploy a parachute to save itself from being destroyed upon impact.View Work >>
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