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The transformative power of color

Sherwin-Williams’ challenge is to get people to make an extra stop – and pay a significant premium – for their paint, that can only be bought at a Sherwin-Williams store. So we on focused on a simple truth — people paint for the transformative power of color. We learned that when you get your paint color chip in someone’s hands, they are more likely to buy their paint from you.  So we used Sherwin-Williams’ color chips to create beautiful new worlds of color. 

 

Results:

  • Consistent annual growth
  • Stock price has quadrupled
  • Third fastest growing major retailer in North America in 2018

Making counters counter to what we do

Corian had become outdated after 50 years, and sales were in a double-digit decline. We helped the brand fight its way back to relevance by developing a distinctive voice in a commoditized category. By pursuing a bigger frame of reference and positioning ourselves as a legit design brand (not a countertop brand) our Make Your Space campaign inspired our key targets to shift their perspective and exercise their originality.

 

Results

  • Year-over-year sales grew 10%, 50% over plan
  • 40% of growth attributed to brand campaign efforts

We focus on delivering extraordinary results

Thank you for your time. I hope to connect soon.

Best,

Bill

 

Email: Bill Mattis
Phone: 919.313.4024

McKinney Durham
318 Blackwell St.
Durham, NC 27701
McKinney LA
4539 West Adams Blvd.
Los Angeles CA 90016
McKinney NY
15 Watts St
2nd Floor
New York, NY 10013