The transformative power of color
Sherwin-Williams’ challenge is to get people to make an extra stop – and pay a significant premium – for their paint, that can only be bought at a Sherwin-Williams store. So we on focused on a simple truth — people paint for the transformative power of color. We learned that when you get your paint color chip in someone’s hands, they are more likely to buy their paint from you. So we used Sherwin-Williams’ color chips to create beautiful new worlds of color.
- Consistent annual growth
- Stock price has quadrupled
- Third fastest growing major retailer in North America in 2018
Making counters counter to what we do
Corian had become outdated after 50 years, and sales were in a double-digit decline. We helped the brand fight its way back to relevance by developing a distinctive voice in a commoditized category. By pursuing a bigger frame of reference and positioning ourselves as a legit design brand (not a countertop brand) our Make Your Space campaign inspired our key targets to shift their perspective and exercise their originality.
- Year-over-year sales grew 10%, 50% over plan
- 40% of growth attributed to brand campaign efforts
We focus on delivering extraordinary results
The Right at Home campaign, featuring Kristen Bell and Dax Shepard, leveraged Samsung’s reputation as an innovative tech brand, taking the unknown appliance brand from a distant No. 5 to the market leader in less than two years.View Work >>
For Corian Designs Solid Surface with Resilience Technology, we used the surface itself as a canvas that we stained, scratched and painted with wine, permanent marker, condiments and more, and then buffed clean — all captured in a beautiful hyper-lapse video.View Work >>
Thank you for your time. I hope to connect soon.
Durham, NC 27701 McKinney LA 4539 West Adams Blvd.
Los Angeles CA 90016 McKinney NY 15 Watts St
New York, NY 10013