Health - McKinney

WE ARE MCKINNEY HEALTH

We combine McKinney’s award-winning strategy, creative and media offering with deep expertise in the health & wellness category. Through our proprietary strategic approach, we identify the simple human insight that allows us to create a social-first, culturally relevant narrative to help brands connect with people. And we do this in an integrated model with a single P&L, so while many of us are health experts, our clients have access to the full suite of McKinney talent and resources.

In other words, we aren’t down the hall or down the street from McKinney. We are McKinney.

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HOW WE ARE UNIQUE:

MCKINNEY’S INTEGRATED MODEL

We feature healthcare expertise wholly integrated
into an award-winning strategy, creative and media agency. Our data-driven approach allows us to identify simple human insights and turn them into breakthrough creative that helps unlock a brand’s true potential.

1
MCKINNEY HEALTH
VS. CONSUMER AGENCIES:

Consumer Agencies dabble in health and wellness but don’t have the deep healthcare expertise that comes from leaders with decades of category experience.

2
MCKINNEY HEALTH
VS. HEALTH AGENCIES:

Health Agencies offer limited innovation and data analytics, minimal perspective on society and cultural trends, and focus too much on the brand vs. the environment it exists within. Our insights are wide-ranging.

HERE’S HOW WE WORK:

DATA-DRIVEN

Leveraging a broad suite of resources, we uncover unique data points that we turn into actionable, simple human insights.

SOCIALLY-FOCUSED

Social - and in many cases, social on mobile – is the most critical channel for connections, no matter where a brand sits on the health, wellness and life sciences spectrum.

CULTURALLY RELEVANT

Health and wellness marketing, like all marketing, doesn’t exist in a vacuum. In many cases, people “own” your brand, not the marketer.

HANDS-ON & AGILE

The problem dictates the solution, and we follow the solution, wherever it may lead.

LED BY OUR VALUES

We listen. We simplify. We provoke. We persevere. We believe. And we love.

We Focus On:

We tap into the cultural narrative to help fitness, nutrition and lifestyle brands stand out.

We look for forward-thinking clients who deliver solutions for diseases and chronic conditions in new and exciting ways.

We seek out partnerships across a vital spectrum: Biotech. Animal Health. Pharma. Rare Diseases. High Science. HCP. DTC.

SO WHY MCKINNEY HEALTH?

We are a full-service agency of record bringing our drive for award-winning strategy and creative to health & wellness brands, with unparalleled client service and top health & wellness talent.

And Health & Wellness is in our DNA.

For the last 10 years, McKinney has studied how food intersects with technology, culture, wellness, and social responsibility and what macro-forces are driving these trends. In doing so, we’ve uncovered untapped potential that all marketers can take advantage of. Check it out here.

And, while you’re at it, check out our press release.

LET’S GET
STARTED

Contact:
Michael McNamara
Managing Director
McKinney Health
[email protected]

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