We believe our plates are a crystal ball for what’s going to happen in the world around us. Our thoughts, feelings, attitudes, values, and our behaviors are all reflected in our food and beverage choices.
Each year we look at how food intersects with technology, culture, wellness, and social responsibility and what macro-forces are driving those trends. It’s the “why” that intrigues us most beyond what ingredients are “in.”
In doing that, we uncover untapped potential that all marketers can take advantage of, regardless of sector.
Over ten years of reporting trends, we know it can be a while before an emerging trend goes mainstream. For instance, back in 2013, a trend we called “Revenge of the Root” looked at plants taking more of a center stage on the plate. Since then we’ve seen the rise of vegetarianism shift towards plant-based protein that are not just a niche fad but common enough that they’re sold by major retailers across the United States.
We love this space, and we love to use our expertise to help food and beverage brands meet their potential and set their businesses on fire, in a good way. Like a perfectly-sauteed steak (or a cauliflower steak if you’re vegetarian). Today, we work with brands like Little Caesars, Stop & Shop, De’Longhi and others to help position their brands to better fit today’s mainstream and where their categories are evolving in the future.
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