2019 Food & Beverage Trends
We love food, so much that we study it even when we don’t have to.
We’ve partnered with the Institute of Culinary Education the past 10 years to track food trends and the why’s behind them. Each year it becomes clearer that food is bigger than taste and health; it’s fundamental to our identity and values. Food tells us what’s happening in technology, social and environmental responsibility, wellness and culture.
A few of this year’s trends include:
Technology
From AI to robotics, even our beer is getting more high-tech.
Wellness
CBD is everywhere, but look out for adaptogens on the rise.
Social Responsibility
We are seeing high levels of activism across the world, and the F&B industry has not gone unscathed.
Culture
Being “extra” is the key here, from artisanal junk food to dispensing with boundaries.
We’d love to present these trends to you and discuss the implications for your business.
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About McKinney
For over 50 years, McKinney has helped brands solve business problems through creativity.
With locations in Durham, Los Angeles, and New York, we have direct access to Main Street America as well as the latest in entertainment, emerging trends, and technology. We partner with clients to uncover simple human insights and bring those to life through compelling brand stories and experiences.
