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MCKINNEY TAPS INTO THE MID-TIER AND MICRO INFLUENCER SPACE

January 25, 2023

McKinney acquires August United, a top 10 influencer marketing agency. Headquartered in Phoenix, AZ they provide full-service influencer marketing with an emphasis on activating micro and mid-tier creators at scale. August United capabilities include: influencer strategy, partnership management, content development, and implementation. 

McKinney also absorbed the digital performance media agency, Tailwind, to bolster its integrated media offering. The move allows McKinney to continue delivering a modern ecosystem for clients and help their partners realize their untapped potential.

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