Sherwin-Williams: The transformative power of color
Sherwin-Williams’ challenge is to get people to make an extra stop – and pay a significant premium – for their paint, that can only be bought at a Sherwin-Williams store. So we on focused on a simple truth — people paint for the transformative power of color. We learned that when you get your paint color chip in someone’s hands, they are more likely to buy their paint from you. So we used Sherwin-Williams’ color chips to create beautiful new worlds of color.
- Consistent annual growth
- Stock price has quadrupled
- Third fastest growing major retailer in North America in 2018
Corian® Design: Making counters counter to what we do
Corian had become outdated after 50 years, and sales were in a double-digit decline. We helped the brand fight its way back to relevance by developing a distinctive voice in a commoditized category. By pursuing a bigger frame of reference and positioning ourselves as a legit design brand (not a countertop brand) our Make Your Space campaign inspired our key targets to shift their perspective and exercise their originality.
- Year-over-year sales grew 10%, 50% over plan
- 40% of growth attributed to brand campaign efforts
Samsung Home Appliances: From 5th to 1st in just 20 months
Prior to our Right At Home campaign, Samsung Home Appliances was little more than an emerging presence in category, competing against legacy brands like Maytag, GE and Whirlpool. Those brands tended to reflect a very traditional view of home life in which appliances exist to manage chores. To break from this crowd, we leveraged Samsung’s technology credentials to reach a group of affluent millennials whose chaotic home life is something to celebrate and enjoy. We used celebrity couple Kristen Bell and Dax Shepard to bring the idea to life.
- Moved from #5 to #1 in category retail outlet sales in less than two years
- Held #1 position in category for six consecutive quarters
- Two-time Effie Winner
Powerfully promoting premium products
Rather than showing Sherwin-Williams’ premium Emerald product as paint in a can or on a wall, we captured the product in its most luxurious form — as flowing, undulating clouds of color couplets, creating visuals that are not only aspirational, but inspirational.View Work >>
For Corian® Design Solid Surface with Resilience Technology, we used the surface itself as a canvas that we stained, scratched and painted with wine, permanent marker, condiments and more, and then buffed clean — all captured in a beautiful hyper-lapse video.View Work >>
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New York, NY 10013