About Us | McKinney — Our History, Purpose, Results, and Capabilities


For over 50 years, McKinney has helped brands solve business problems through creativity.

With locations in Durham, Los Angeles, and New York, we have direct access to Main Street America while being steeped in the latest in entertainment, emerging trends, and technology. We partner with clients to uncover simple human insights and bring those to life through compelling brand stories and experiences.

Obsessed with results

We’re not precious about our ideas, we’re precious about the outcome.

Creatively driven

All of us are about the work, because it’s the work that gets the job done.

Passionate people, in it together

We care enough about each other and our clients to be candid and persistent about what matters.

Always looking for a better way

We respect what’s universal and timeless while constantly seeking new ways to bring brands to life.

We always build our teams around the task at hand. Whatever your goals are, we’ll assemble the most effective group of people to meet them. 

  • Strategy
  • Audience Definition
  • Human Insight
  • Brand Strategy
  • Communications Strategy
  • Media Strategy
  • Content Strategy
  • Innovation Strategy
  • Data Strategy
  • Research and Analytics
  • Creative
  • Integrated Campaigns
  • Brand Experience Design
  • Design Language Systems
  • Brand Identity and Naming
  • Copywriting
  • Digital Products and Services
  • Content Development
  • Implementation
  • Integrative Creative Production
  • Content Production
  • Interactive Production
  • Experiential and Event Production
  • Print Studio
  • Postproduction
  • Full Stack Development
  • Prototyping
  • Quality Assurance