About Us | McKinney — Our History, Purpose, Results, and Capabilities

About

For over 50 years, McKinney
has helped brands solve business problems through creativity.

We were founded 52 years ago by Charles McKinney, who believed that a world-class agency off Madison Avenue would bring a unique perspective to clients. And though we’ve grown and added offices in Los Angeles and New York, that belief — and the culture that it fosters — still holds true. We’re grateful to work with so many amazing client partners and we’re humbled to be named an Agency Standout on the 2021 Ad Age A-List.

Listen
Before anything else, seek to understand.

Simplify
Strive to make the complex simple.

Provoke
Proactively question assumptions.

Persevere
Expect obstacles, overcome them and keep going.

Believe
Trust that, together, we can do anything.

Love
Love what we do, respect and lift each other up.

We always build our teams around the task at hand. Whatever your goals are, we’ll assemble the most effective group of people to meet them. 

  • Strategy
  • Audience Definition
  • Human Insight
  • Brand Strategy
  • Communications Strategy
  • Media Strategy
  • Content Strategy
  • Innovation Strategy
  • Data Strategy
  • Research and Analytics
  • Creative
  • Integrated Campaigns
  • Brand Experience Design
  • Design Language Systems
  • Brand Identity and Naming
  • Copywriting
  • Digital Products and Services
  • Content Development
  • Implementation
  • Media Buying
  • Programmatic Trading
  • Content Production
  • Interactive Production
  • Print Studio
  • Post Production
  • Full Stack Development
  • Prototyping
  • Quality Assurance