About Us | McKinney — Our History, Purpose, Results, and Capabilities


For over 50 years, McKinney
has helped brands solve business problems through creativity.

We were founded 54 years ago by Charles McKinney, who believed that a world-class agency off Madison Avenue would bring a unique perspective to clients. And though we’ve grown and added offices in Los Angeles, New York, Dallas, and Phoenix, that belief — and the culture that it fosters — still holds true. We’re grateful to work with so many amazing client partners and we’re humbled to be named to the 2022 Adweek Midsized Agency of the Year Shortlist and Ad Age 2021 A-List — as a Standout Agency.

Before anything else, seek to understand.

Strive to make the complex simple.

Proactively question assumptions.

Expect obstacles, overcome them and keep going.

Trust that, together, we can do anything.

Love what we do, respect and lift each other up.

We always build our teams around the task at hand. Whatever your goals are, we’ll assemble the most effective group of people to meet them. 

  • Strategy
  • Audience Definition
  • Human Insight
  • Brand Strategy
  • Communications Strategy
  • Media Strategy
  • Content Strategy
  • Innovation Strategy
  • Data Strategy
  • Research and Analytics
  • Creative
  • Integrated Campaigns
  • Brand Experience Design
  • Design Language Systems
  • Brand Identity and Naming
  • Copywriting
  • Digital Products and Services
  • Content Development
  • Implementation
  • Media Buying
  • Programmatic Trading
  • Content Production
  • Interactive Production
  • Print Studio
  • Post Production
  • Full Stack Development
  • Prototyping
  • Quality Assurance