About Us | McKinney — Our History, Purpose, Results, and Capabilities


For over 50 years, McKinney
has helped brands solve business problems through creativity.

We are a creative, media and technology agency with locations in Durham, Los Angeles, and New York. Our footprint gives us direct access to Main Street America while being steeped in the latest in entertainment, emerging trends, and innovation. We partner with clients — from the top marketers in the world to non-profits — to uncover simple human insights and bring those to life through compelling brand stories and experiences.

Before anything else, seek to understand.

Strive to make the complex simple.

Proactively question assumptions.

Expect obstacles, overcome them and keep going.

Trust that, together, we can do anything.

Love what we do, respect and lift each other up.

We always build our teams around the task at hand. Whatever your goals are, we’ll assemble the most effective group of people to meet them. 

  • Strategy
  • Audience Definition
  • Human Insight
  • Brand Strategy
  • Communications Strategy
  • Media Strategy
  • Content Strategy
  • Innovation Strategy
  • Data Strategy
  • Research and Analytics
  • Creative
  • Integrated Campaigns
  • Brand Experience Design
  • Design Language Systems
  • Brand Identity and Naming
  • Copywriting
  • Digital Products and Services
  • Content Development
  • Implementation
  • Media Buying
  • Programmatic Trading
  • Content Production
  • Interactive Production
  • Print Studio
  • Postproduction
  • Full Stack Development
  • Prototyping
  • Quality Assurance