They say all good things have haters. Well, we must be really good then because we hear a lot of hate. “Little Caesars tastes like cardboard, Little Caesars is desperation food,” the list goes on and on. Back in the day we’d simply ignore these comments and keep tweeting about pizza. But frankly, we’re sick of it! The reality is, they’ve got us all wrong.

So, in October of 2023, our task was clear: we had to change perceptions around the quality of our pizza by making our haters eat their words. Literally. We combed through the comments and found three haters. Instead of begging them to just try us again, we brought them to a 10’ bonfire in the middle of the woods and cooked them a pizza over the ashes of their hate comments. No, really. That’s what we did.

We etched their comments into wood planks, threw the planks into a bonfire, and cooked our very own Little Caesars pizza over the flames. Then, we watched them eat their words and more importantly change their minds. But that wasn’t the only surprise because we invited Disaster Girl (she’s a meme, google her) to be the host of this fiery event. She not only successfully wooed our haters but also tens of thousands of commenters on TikTok, with quality perceptions going up 106% versus that same 2-week period the year prior. Boom, roasted.