Joe Maglio Moderates at Brand Innovators - McKinney

Joe Maglio Moderates at Brand Innovators

May 24, 2022

McKinney CEO, Joe Maglio, moderated a fireside chat at Brand Innovators around “Driving Cultural-Forward Creative & Championing The Intersection of Sports Fashion & Music” with Tara McRae, Global Chief Marketing Officer, Clarks, and James Frapwell, Global Head of Marketing, Clarks Originals and Set Free Richardson, Creative Director, Compound. The conversation centered around the topic of brand authenticity. “Instead of us telling these stories to consumers, why don’t we go to these amazing cultures that put these shoes on the map,” says McRae.