McKinney and Little Caesars on the value of agency collaboration
McKinney CEO Joe Maglio and Little Caesars CMO Jeff Klein sat down with 4A’s president and CEO Marla Kaplowitz to discuss their working relationship and how it’s led to a successful partnership.
When asked what he considers the hallmark of a strong partnership, Maglio said, “It’s very simple, and it’s talked about a lot, but it’s all about trust. That’s ultimately why Jeff chose McKinney. He had to trust us throughout that pitch process.”
Klein agreed and added: “There is a tremendous amount of respect and trust between all of the functions at McKinney. As a CMO, I’m struck by that and I want to tap into that and bring it back to Little Caesars.”
Click here to watch the full interview on The Drum.