McKinney study on parenting divide featured in Ad Age

McKinney study on parenting divide featured in Ad Age

November 3, 2021

A study conducted by McKinney that surveyed 500 parents and non-parents from various agency and marketing backgrounds found that non-parents feel decidedly more positive emotions such as respect, empathy, and appreciation toward parents than the other way around. Check out what other surprises the study revealed here in Ad Age.