“No Extra Life” scores Shorty Bronze, named Power of Purpose finalist
“No Extra Life,” our latest work for the Ad Council’s “End Family Fire” campaign, was honored at this year’s Shorty Awards, taking Bronze for Best PSA. The “No Extra Life” short film launched a campaign that included work across social video, radio, print, digital, and OOH.
Campaign’s Power of Purpose Awards took notice of “No Extra Life,” too, naming it a finalist in the Public Service Announcement category. The Power of Purpose Awards recognize purpose and cause-driven work in advertising, both by major consumer brands and nonprofit organizations.
The Power of Purpose winners will be announced in a virtual awards ceremony on Thursday, June 17, 2021 at 3 p.m.