Little Caesars and McKinney take TikTok Gold at Shortys

Little Caesars and McKinney take TikTok Gold at Shortys

May 17, 2021

The 2021 Shorty Awards announced their winners last week, and McKinney took home gold in partnering with Little Caesars on #BestThingSince, the TikTok hashtag challenge that found itself trending for more than seven days and generating over 7 billion views in the week after the Super Bowl. It’s pretty obvious people loved the campaign that sprang from our first work for Little Caesars as their AOR (and Little Caesars first appearance ever in the Big Game), and it looks like they still love it: #BestThingSince took home Audience Honor for Best User-Generated Content at the Shortys, too.

You can read more about McKinney, Little Caesars, and see all of the winners here.