CEO Maglio discusses current state of in-housing with Digiday
McKinney CEO Joe Maglio spoke with Digiday about how brands that take work in-house are discovering it doesn’t always provide the agile solutions they seek.
“I think they [advertisers] realized that the speed and the quality of work that they could get from their agency partners matched or even exceeded what they had been building often on the client-side when you think about in-housing,” said Maglio.
In the article, Digiday observes that the in-house trend is now in reverse, due, in part, to the COVID pandemic. But nothing’s really going away as both brands and agencies continue to seek models that work best for them. You can read the entire Digiday article here.