Through the Looking Glass: An Unexpected Conversation with McKinney and UNC Ad Club

On Wednesday, April 21, from 5–6:30 p.m., McKinney, along with the UNC Ad Club, will host “Through the Looking Glass,” a free Zoom conversation that will reveal the secrets advertising and marketing students want to know (and that they can’t find in textbooks).

The evening will include panel discussions centered around the personal journeys of McKinney employees, revealing how they ended up here as well as where they’ve been, and jobs and disciplines you may not have known existed that could launch your career.

We’ll also offer a look at one of our latest 360-degree integrated campaigns, this one for Little Caesars. When Little Caesars decided to bring back its beloved Pretzel Crust pizza, we knew we had to hit Pretzel Crust fanatics right in their salty feels with something befitting the magnitude of the pizza moment. McKinney did it with #UnlockPretzelCrust.

Following the panel discussions, we’ll have breakout rooms, there students can talk with McKinney employees from specific disciplines and ask any questions they might have.

The virtual event is open to the public and you can register here.