CSO Dadlani talks Little Caesars Pretzel Crust in PRWeek

CSO Dadlani talks Little Caesars Pretzel Crust in PRWeek

April 1, 2021

McKinney CSO Jasmine Dadlani talked with PRWeek about the eagerly awaited return of Little Caesars Pretzel Crust pizza: what it meant to its loyal fans, how we engaged them with the #UnlockPretzelCrust campaign, and how the campaign entertained and even sustained people as they made their way through the pandemic.

The fiendishly clever scavenger hunt had Pretzel Crust fanatics finding and cracking clues that were hidden anywhere and everywhere — from the Nevada desert and snow circles in Idaho to codes (both Morse and html) and a gigapixel image uploaded to Reddit. 

You can read more about the campaign and everything Dadlani had to say here in PRWeek.