CCO Jonathan Cude provides perspective on Super Bowl work in Shoot
In a lackluster game where the outcome became clear relatively early on, McKinney Chief Creative Officer Jonathan Cude felt like the brands that won were the ones that got their work seen early in that war of attrition.
Standing out for him was the Bud Light Seltzer lemonade out of lemons ad for capturing the zeitgeist of what the country is still going through, and the spot-on humor of Karen jokes and mansplaining by M&Ms. And as for Jeep landing Bruce Springsteen, Cude wondered if it was ultimately worth the cost. Also, he could have done just fine without the singing of Ashton Kutcher.
You can read more of Jonathan’s thoughts about the work and the difficulty of actually getting the work done in the time of COVID here in Shoot.