Cannes Lions touts ‘Greenie’ in Guide to Creative Survival

Cannes Lions touts ‘Greenie’ in Guide to Creative Survival

November 12, 2020

Cannes Lions featured our 2018 Lion-winning work for CarMax’s “Greenie” in their “Guide to Creative Survival: Lo-Fi Content.” Susie Walker (Head of Awards, Lions) took viewers through five campaigns, including our rapid reply (concepted and created in 22 hours) to a guy trying to sell his girlfriend’s 1996 Honda Accord. Walker cited its “real-time response to real-life content” as a great example of down and dirty lo-fi work that hits the sweet spot fast and effectively. Nice to know there are still some miles left on Greenie’s tires.