Our Little Caesars AR filter haunts Ads of the World

Turns out the “Summon Little Caesar Challenge” we created for Little Caesars is both a trick and a treat. With just three deliciously scary words — Pizza!Pizza!…Pizza! — the AR filter we conjured up allows Halloween (and pizza) fans to bring Little Caesar himself to life. And it’s a graveyard smash.

If you’re not faint of heart, you can see what the scariness is all about here in Ads of the World as well as on Little Black Book.