‘End Family Fire’ at Advertising Week takes aim at preventing gun suicide

‘End Family Fire’ at Advertising Week takes aim at preventing gun suicide

October 2, 2020

McKinney — along with the Brady Foundation, GSA, and the Ad Council — will host the Advertising Week panel: “End Family Fire: Saving Lives in a Polarized Time.” The panel’s focus will be on preventing gun suicide through safer gun storage and it will feature conversation around the work McKinney created for the campaign, including the TV spot, “No Extra Life” — which relies on the construct of a first person–shooter game — along with social video, radio, print, and OOH.

You can learn more about Advertising Week here and sign up for the “End Family Fire” panel here.