McKinney/One Club panel informs, inspires young Black creatives

McKinney/One Club panel informs, inspires young Black creatives

September 22, 2020

Last week, McKinney hosted “How Young, Gifted Black Creatives Can Break into the Ad Industry,” a One Club panel discussion created to help connect young Black creatives with resources and knowledge to launch their careers in advertising.

The discussion, moderated by 600 & Rising’s Founder Bennett D. Bennett, featured Droga5 Art Director Germany Lancaster, VaynerMedia Creative Director Clarence Bradley, Goodby Silverstein & Partners Art Director Malika Reid, and Google Brand Studio Creative Lead Brandon Viney. McKinney Chief Creative Officer Jonathan Cude kicked off the panel with opening remarks and made closing comments as well.

The panel weighed in on everything from ways to think about mentorship and allyship to the burdensome aspect of being the “only one in the room,” and the importance of young Black creatives showing up as themselves.

Here are just a few things the panel had to say, but the entire discussion was full of information no aspiring Black creative should miss:

Malika Reid: “Mentorship is allyship. The more that people who don’t look like me and don’t look like you step up to be mentors, the more we’ll change this industry, and we’ll make change happen together.” She went on to add, “Don’t be afraid to find mentors who don’t look like you.”

Clarence Bradley on the extra steps he’s had to take as a Black creative in presenting: “I had to give a cultural lesson before I could present an idea.”

Germany Lancaster: “It’s important to show up as yourself to inspire others to show up as who they are — you never know what can happen if you show up consistently as yourself.”

Brandon Viney on what he’s looking for from the next generation of Black creatives: “What I want to see — who are you? That’s what people want to see.”

And in a parting note, Viney emphasized three keys: Be kind, be yourself, ask for help