McKinney LA adds up awards with “Child’s Play” and Chucky
When McKinney LA created the first-ever branded Reddit bot in the form of the evil Chucky for the reboot of Orion Pictures’ “Child’s Play,” little did we know that the sinister AI doll would “play” to type by killing it at award shows, too.
Chucky’s “Child’s Play” haul:
IAC: Best Movie Online Campaign (Winner)
IAC: Best Entertainment Social Media Campaign (Winner)
IAC: Best Movie Social Media Campaign (Winner)
Shorty Awards: Chatbots (Gold)
Shorty Awards: Reddit (Winner)
Shorty Awards: Chatbots (Winner & Audience Honor)
Digiday Content Marketing Awards: Most Original Use of Social (Winner)
Not only that, Chucky’s hijinks were deemed the most successful Reddit ad ever, where it generated over 43,000 comments and more than 18 million impressions.
And while it’s not all about awards (we swear!), it’s always nice to see hard work with a little sinister intent pay off.