New campaign by McKinney to help Durham get back on the bull

New campaign by McKinney to help Durham get back on the bull

July 8, 2020

While folks in Durham are eager for the Bull City to reopen, everyone agrees it’s important to do things in a way that ensures Durham will stay open. McKinney worked with the City of Durham and Duke University’s Center for Advanced Hindsight to create a campaign to help Durham do just that.

The “Back on the Bull” campaign’s website provides guidelines to help businesses adopt industry-specific safety measures as well as information letting consumers know which businesses have implemented those measures. The campaign also provides signs businesses can display inside their establishments to clearly show adopted safety measures and encourage behavior like hand washing and social distancing. The website will be up and running on July 15.

Back on the Bull was also the subject of a feature on WRAL. You can give it a watch to learn more about the campaign and its resources here.