McKinney and Chucky play to win for Orion Pictures

McKinney and Chucky play to win for Orion Pictures

June 23, 2020

The ChuckyBot we created as part of the campaign to promote the Orion Pictures reboot of “Child’s Play” has done it again. No, he hasn’t caused more mayhem, he racked up another award — this time the first-ever branded Reddit bot won for Most Original Use of Social at the 2020 Digiday Content Marketing Awards. Sometimes it pays to play with evil intentions.