McKinney’s Swap Patel to speak at “News Saves Lives” IAB town hall

McKinney Executive Director of Media Swap Patel will take part in “News Saves Lives,” a town hall discussion that is part of a virtual webinar series created by the IAB. The event takes place on April 28, from 3:00 to 4:30 p.m., and you can register for free.

The aim of the town hall is to gather together the entire ecosystem — brands, agencies, publishers, technology partners — to explore best practices in advertising around news and look for answers to questions like: How has the industry reacted to the pandemic? What spend changes are we seeing, and why? Which changes do we think are temporary and which may be forever?