McKinney’s Swap Patel to speak at “News Saves Lives” IAB townhall

McKinney’s Swap Patel to speak at “News Saves Lives” IAB town hall

April 27, 2020

McKinney Executive Director of Media Swap Patel will take part in “News Saves Lives,” a town hall discussion that is part of a virtual webinar series created by the IAB. The event takes place on April 28, from 3:00 to 4:30 p.m., and you can register for free.

The aim of the town hall is to gather together the entire ecosystem — brands, agencies, publishers, technology partners — to explore best practices in advertising around news and look for answers to questions like: How has the industry reacted to the pandemic? What spend changes are we seeing, and why? Which changes do we think are temporary and which may be forever?