Chucky bot proves it pays to be evil: “Child’s Play” activation is a Shorty Award finalist

Chucky bot proves it pays to be evil: “Child’s Play” activation is a Shorty Award finalist

April 16, 2020

Our Chucky bot is still killing it. The first-ever branded Reddit bot our McKinney LA team dreamed up for the Orion Pictures reboot of “Child’s Play” is a Shorty Award finalist in three categories: Best in Entertainment, Best Use of Reddit, and Best Use of Chatbots.

Created in 2009, the Shorty Awards honor the best of social media by recognizing the influencers, brands and organizations on Facebook, Twitter, YouTube, Instagram, TikTok, and the rest of the social web.

Because of the ongoing Covid-19 pandemic, this year’s winners will be announced at a digital awards ceremony on May 3rd.