TikTok delivers billions of views for Little Caesars
Turns out there was a lot more to our Little Caesars Super Bowl spot than just the 30 seconds it lived onscreen during the Big Game. As part of the campaign announcing Little Caesars new home delivery offering, we created the #BestThingSince hashtag challenge on TikTok, partnering on the execution with Blue Hour Studios.
In the six-day post-game window the challenge was live, it amassed 1.8 billion views. Not only that, by the end of February, the #BestThingSince hashtag enjoyed more than 4.9 billion views, as calculated by TikTok.
You can read more about the big idea, and even bigger numbers, here on Mediapost.com.